Wipe Me Down

Every parent knows diaper changes don’t end until the baby says so. We saw a chance to connect with families by turning a relatable struggle into a cultural moment. From a confident “I got this” to a desperate “order more,” we followed one dad’s wipe-out moment scored to the iconic track Wipe Me Down. The song provided the perfect comedic cue and nostalgic nod, turning a real-life parenting fail into a funny, shareable win. By showing how quickly plans go sideways (and how quickly Walmart can deliver) we met parents where they are, with empathy, speed, and a heavy dose of swagger.