Who Knew

Walmart needed to convince consumers that the retail giant had undergone a tech-forward digital transformation. But the brands reputation as a brick and mortar, low-price leader, founded in middle America, was proving to be a hard one to shake. To reshape outdated consumer perceptions, we authored the strategic platform and accompanying infectious tagline “Who Knew?"
The massive campaign, created and scaled in partnership with the Walmart IAT, which features Walton Goggins and a slew of other celebrities and everyday shoppers experiencing “wait really” moments across broadcast, social, experiential and OOH, has proved to be as disruptive as the brands shift from humdrum errand staple to omnichannel powerhouse of innovation. Sparking an emotional double take, by infusing the brand with an element of surprise and delight, that has even the most jaded customers saying “Who Knew?”