Speedtacular

Holiday ads are often sentimental, but last-minute shoppers don’t have time for all that. Walmart needed to deliver for procrastinators with 1-hour delivery available until 5pm on Christmas Eve. Instead of another tearjerker, we dropped a full-on Busta Rhymes-inspired music video where double-time bars matched Walmart’s delivery speed. We turned “I forgot” into “say less,” positioning Walmart as the real hero of the holidays. Audiences nodded along, social lit up, and brand love spiked, proving that speed can be spectacular when it meets culture head-on.