Love For The Win

Walmart wasn’t an official sponsor of the Summer Olympics, but that didn’t stop us from joining the conversation. Our way in? A viral trend where fans were belting out Love by R&B superstar Keyshia Cole with gold-medal-level passion. Our spin followed a devoted girl-dad who also happened to be his daughter’s soccer team coach, with his own brand of game-day prep, that included a special form of love language. It was more than just hype; it was heart. By celebrating real families and everyday competition, we sparked cross-generational connection, boosted brand love, and showed how Walmart shows up even when it’s not on the official roster.