Hot Girl Summer

How do you launch inclusive swimwear with all the sizzle of summer?

Enter Walmart and Megan Thee Stallion. We debuted Meg’s swim line, Hot Girl Summer, and put body positivity front and center, within an immersive aquatic paradise. By creating a tantalizing music video with casting across body types and skin tones, we flipped the script on the typical summer swimsuit ad. The message was undeniable: the summer of 2025 was for every body.