Flexin' With Gram

Ahead of Easter, we wanted to celebrate the Black grandmothers who make the holiday feel like home. While other brands leaned into commercialized moments, we focused on the real icons. The ones rolling up in pink Caddies, dressed to the nines. Set to Top Drop, a classic track by the late Houston underground hip-hop legend Fat Pat, our spot created a nostalgic Southern-style Easter parade where kids flexed with Gram instead of for the ‘gram. With tradition, pride, and pure joy at the forefront, Walmart earned cultural credibility by honoring a beloved family ritual, creating an If you Know, You Know moment that set of a blitz of conversation across social.