Death To The List

Families juggle enough during back to school season without having to also remember the paper school supplies list. Walmart needed a way to show up for them in the everyday chaos , not just big shopping moments. We tapped into a universal truth for modern parents: the paper list is outdated. By dramatizing a mom’s switch to Walmart’s subscription service, we showed how ditching the old way brings real relief. With the push of a button, the essentials stay on autopilot and stress disappears. The message was clear: there’s no going back. Death to the paper list. And hello to Walmart subscriptions.