Add to Heart

Walmart needed a way to break through the clutter of Holiday messaging. Recognizing that each Christmas season, millions of Americans binge watch hours of holiday movies, we came up with the idea to create a shoppable holiday-themed RomCom.

Leveraging the talents and scale of our Walmart IAT partners, we collaborated with Merman Branded to create “Add To Heart”, a 23-part story of a New York designer who returns to her small hometown for the holidays and runs into her old flame. The series featured 330 of Walmart products across fashion, beauty and home and office decor, that could be placed directly into viewers' carts.

Like any good Hollywood release, we launched “Add to Heart” with trailers, a movie poster, a Spotify soundtrack and even a blue carpet shoppable premiere. The series surpassed one billion impressions across paid and organic, including hundreds of thousands of likes pouring in, as shoppers scrolled between cliffhanger episodes, snagging their favorite products, creating a blockbuster mashup of entertainment and retail that we dubbed “RomCommerce.”