Regardless

The word regardless signals resilience, determination, and the refusal to stop moving forward. For Black History Month, we brought this attitude to life with Stellantis’ portfolio of nameplates. Our campaign, We Move, Regardless, celebrates the trailblazers who keep The Culture moving forward. We paired the spirit of Jeep, Ram, Dodge, and Chrysler with some of the most adventurous, fiercest, strongest, and loudest influencers across social media. And created cinematic social spots spotlighting stories rooted in their real experiences. Social was abuzz with the work, generating millions of impressions, views, and engagement while increasing Stellantis' brand awareness. Most importantly, we amplified the voices of real people who continue to move the culture forward, regardless.